Bringing Fíor, a Premium Irish Water, to France

Fíor Uisce, or Fíor as it’s known in France, is a premium Irish water from Co. Mayo in Ireland. It’s sold in Ashford Castle, the K-Club and the Avoca restaurants to name a few. Uexport have brought this premium product to France and the water is now is it’s 5th year in the French market. John talks about the market research done, why the product is sought after in France and what Irish food products he thinks will work in France and why.